El Salvador WhatsApp Number Database When Preparing for Black Friday Sales and How to Avoid Them
With the onset of the New Year season, there is a sense of anticipation in the air of upcoming holidays, meetings with loved ones, cozy feasts, and, of course, anticipation of the expected huge sales.
Unlike many Western countries, where Thanksgiving is celebrated first and then Christmas, in Russia our expectations are tied to the upcoming New Year. In this joyful atmosphere, one day stands out as a real shopping giant - Black Friday.
Businesses are gearing up for their best sales months, and the pressure on marketers to create the most effective marketing El Salvador WhatsApp Number Database campaigns is growing every day. Black Friday, recognized as the great shopping day, is becoming a key moment for smart brands, who are already developing their strategies to successfully participate in this event.
In this guide, we reveal 15 of the most common mistakes businesses often make in the run-up to Black Friday and New Year's sales.
What errors will we consider in this article:
Focus only on discounts
Mistakes in Audience Targeting
Lack of target audience optimization
Late preparation for El Salvador WhatsApp Number Database Friday
Ignoring abandoned carts
Ignoring customers
Focus exclusively on holiday offers
Underestimating the potential of online sales
Focus on just one marketing channel
Inattention to collecting a client base
Launching marketing campaigns too late
Underestimating the creation of a sense of urgency
Loyal customers will buy without additional marketing
Lack of preparation for Cyber Monday
Unrealistic promises to clients
Focus only on discounts
For many brands and marketers, Black Friday seems to be all about discounts. After all, price cuts and special offers are often the main magnet for customers looking to snag a great deal. However, the world of promotions is vast, and there are many other ways to attract shoppers.
BOGO promotions (Buy one product - get the second one for free)
Buy-one-get-one-free promotions are a great way to attract customers who want the most value. Buy-one-get-one-free can vary, such as “one free” or “one 50% off,” but the main focus is on the customer’s perception of the money saved. It’s important that the promotion is for products that customers will want to buy in multiples.
Free shipping
Even a small shipping fee can cause customers to abandon their purchases or make them hesitant. Offering free shipping during Black Friday can help get customers through to their final online purchase.
Gifts with purchase
Like a BOGO promotion, a free gift can attract customers with the idea that they will get more than they paid for. This could be a small item, like a bag or a toy, or a more expensive gift, like a bracelet or a piece of jewelry. Regardless of the size, a free gift can help you encourage shoppers to make a purchase they might not have made otherwise, given the opportunity to receive the gift.
El Salvador WhatsApp Number Database Mistakes in Audience Targeting
The importance of understanding your audience becomes critical, especially during Black Friday. It’s not just your typical target group that may be shopping during this time. Often, it’s those looking for gifts for your core customers who become active buyers.
Therefore, when launching marketing campaigns, it is necessary not only to pay attention to the core audience, but also to WhatsApp Number List understand who can act as a potential buyer giving a gift to your key audience. This approach allows you to avoid mistakes in targeting, attracting the attention of both current and potential customers during the period of intensive sales.
Lack of target audience optimization
During Black Friday, focus on updating and diversifying your ideal customer profiles beyond your regular shoppers . Use geolocation technology and store visitation data to gain a more accurate understanding of your audience.
How to do it:
Use geolocation technologies to analyze customer locations.
Analyze physical store visit data during Black Friday.
Update your ideal client profiles based on new data.
Diversify your advertising strategies to reach both current and potential customers.
This approach helps you pinpoint who your Black Friday buyers are and create personalized campaigns to effectively reach your target audience.
Late preparation for Black Friday
One of the biggest mistakes that brands can make in the lead up to Black Friday is not planning ahead enough. A successful Black Friday marketing strategy cannot be created overnight. It is necessary to take the time to research and develop a strategy that will bring maximum results for your business.
Lack of a detailed strategy: Many brands mistakenly think that a marketing campaign can be developed and launched a few days before Black Friday using standard channels.
Late Launch: A successful Black Friday requires a significant amount of time to research, analyze, and develop a strategy tailored to the brand's needs. It is recommended to start preparing at least 2-3 months before Black Friday.
No Campaign Adjustments: Monitoring and adjusting your plan in advance allows you to adapt to audience reactions, increasing your chances of maximum sales success during Black Friday.
Ignoring abandoned carts
Abandoned carts are a major obstacle to successful sales during Black Friday. In 2020, about 78% of online shopping carts were abandoned during this period. This problem can be caused by various factors, including poor user experience (inconvenient navigation on the site, unclear how to complete the purchase, etc.), a lower percentage of discounts than the customer expected, or even an instant change of mind.
To reduce cart abandonment and maximize sales during Black Friday, marketers are advised to:
Analyze cart abandonment reasons: Use customer B2B Database data to identify the reasons why users don't complete their purchase.
Send personalized notifications: Effectively use email , El Salvador WhatsApp Number Database, push notifications to send personalized reminders with additional discounts and special offers.
Offer recommendations: Using innovative technologies based on machine learning algorithms to reduce cart abandonment rates and increase conversion.
These strategies will help brands actively engage with shoppers, convincing them to complete their purchase and not miss out on successful sales opportunities during Black Friday.
Ignoring customers El Salvador WhatsApp Number Database
Feeling overwhelmed can cause customers to leave without making a purchase. Not providing them with support creates a feeling of stress and reluctance, and they move on to competitors.
To avoid this scenario and improve customer satisfaction during Black Friday, focus on improving the user experience on your website. Also, update your live chat or chatbot functionality to help customers get quick answers or connect with employees who can direct them to the products and services they are interested in.